After the US Supreme Court officially approved sports betting in May 2018, it became a lever to improve the online betting industry not just in this country but also in the world.
In the US, the amount of illicit sports betting will hit USD 150 billion a year, so the creation of a fully immersive online betting platform would be the “gold mine” for technology firms to explore it. While online gambling quickly shaped its own land in Europe, in the country of chess, this is still a young industry.
Usually, the deal between the WSC Community (Israel) and the largest professional basketball tournament on the planet NBA for the implementation of AVGEN (Automatic Video Generator) technology.
This technology would also be responsible for producing video highlights, instantly synthesizing extraordinary situations during basketball matches and subsequently sending them to followers after the situation has finished.
The benefit of these video clips is that they help evoke interest and draw viewers in the process of anticipating the next progress of the match, allowing them to get a clearer overview of the possibilities.
After many initial reservations, AVGEN has been more successful than anticipated, helping to inspire many other tech giants to rapidly join this potential online betting market.
Optimove is the brand “formidable” in the sports betting industry, while the Group’s customers are also in ERG Power 50-the list of the most prominent online betting firms in the world today. Optimove products primarily assist betting firms in communicating with device users via each contact point, number of clicks or e-mail connection.
Recently, the firm has just revealed a proposal to perform studies on the relationship between winning and losing bet chances and consumer loyalty. The findings suggest that if a customer has the potential to win several bets in a limited period, they won’t be likely to continue using your software in the future.
According to many analysts, artificial intelligence and high-tech products can be of great benefit in allowing betting companies to lead the growth plan for each particular consumer group. By accepting patterns and desires, fans will feel involved and consciously participate in bookmaking as indicated by the bookmaker, as someone who knows psychology and allows them to alleviate tension in their lives.